Photographer: Evolved Images
The rebranding of Jennys Bakery was undertaken to reposition Jennys as a fresh, contemporary bakery that sits comfortably alongside new eateries and cafés appearing around the suburbs. We created a bespoke decorative typeface that could form a strong foundation for future graphic requirements. Notice the new circular element depicting the segments of a cake or pie in the distinct Jennys style. We applied the new brand to the shopfront bringing together two distinctly different architectural structures and providing a strong street presence.