The Adelaide Flower House logo extends the 'A', 'F' and 'H' into organic plant like letters. The words 'Adelaide Flower House' follow the diagonal of the 'A's' down stroke. A diagonal line following this angle was created and used as a structural element for typography to work with. All typography has a lot of black space around it with either the use of illustrative flower elements or large photographic elements. Consistent use of these elements extends to car graphics. Inside the shop, 44 original short poems were written in chalk on blackboard paint walls to create a wall paper effect. Chalk illustrations were added to the bottom parts of the same walls. A unique 'Ivy' light was designed to fill the void above the flower arranging table.