Ambro asked for a new design direction to illicit excitement from it's clients. A new identity was developed based around the idea of 'Ambro equals'. 'Ambro equals great craftsmanship', for example. The identity also appears as an extreme close-up of the patterns seen in it's product 'Luminate'. A series of hand crafted illustrations were developed to communicate the key ingredients of Ambro's product 'Luminate'. In consultation with Enoki's interior team, a new colour range was chosen for Ambro's product range. Impressive images of 'Luminate in use' were used while communicating it's benefits. Important installation and measurement details were placed at the back of the book. An informative and enticing book to reinvigorate Ambro and make it new all over again.