Graphic: The original Belair Hotel was built with Art Deco styling. The typography for the identity takes from this period. Organic tendrils wind their way through the letters of the identity and throughout the internal spaces. In the Bistro mural, forest animals hide amongst the trees. The animals become the theme for stories and illustrations created for the Den bar. The illustrations and mural elements find their way onto coasters and menus.
Interior: To reflect the client's commitment to customer appeal and quality service, the Belair Hotel called for a re-interpretation of their establishment through a strong aesthetic identity and corporate branding. Graphic imagery was used to delineate specific areas, each having its own character. Dotting the different areas with elements of humour and surprise, the fresh mix of finishes, furniture and lighting provides intimacy and warmth within a free flowing space.