Graphic: The Boy Toy branding explored popular culture and pop art. Lipstick pink with an exploded gradient and contemporary letter forms hit the right note. The result is a look-at-me brand for this start up hair dresser. The branding has been applied to signage, environmental graphics, stationery, and promotional material.
Interior: Enoki were approached to create the interior and identity for Boy Toy Hair; a new statement salon on Magill Road. Big lovers of 80's pop culture, the clients wanted a funky, professional environment that reflected their lively personality and love of all things pink and black. Specialising in high end styling and service, the complimentary space is clean and slick with the use of gloss black on most services and shots of candy pink in retail areas. The use of a subtle perforated metal screen gives privacy to the cutting area and bare bulbs are suspended from pink flex adding a playful element. The Boy Toy graphics are again clean and bold, enhancing the space and Boy Toy branding.