The redesign of the Fox Creek newsletter called for a brand new approach and a fresh clean contemporary feel. All colour panels from the previous version were replaced by white space. Using ordered and clean black typography helps to give the images prominence in the layout. The use of diagonal line devices throughout the newsletter gives the document visual interest and makes it easy for readers to jump around quickly in the layout to find what interests them. A concertinaed folded outer creates an interactive booklet and brings the important 'Fox Creek Circle Bottle Packs' to the front of the newsletter experience.