At the core of the business is the man-made process of extracting juice from fruit and vegetables in a controlled way that enables the juice to retain all of its goodness and healthy properties. With careful consideration for super food ingredients Good Press juices are good for you. The logo is an abstract juicing machine that delivers the message of manually squeezing juice in a controlled and hygienic manner. The juice is the good oil we all need to lead healthy lives. The concept of the machine is also evident in the menu and the packaging.