Graphic: To match the contemporary classic interior a simple typographic identity was developed. The letter forms were altered to create a new typographic personality unique to Pasta Deli. Photographs of the pasta making process were commissioned and used throughout the space. A warm colour was added to these images to add depth and sophistication. Packaging and support graphics have a clean and simple appeal.
Interior: Enoki was approached by the owners to design both the identity and interior environment for this group of high-end retail shops. The design concept provided for a clean and simple environment focused on handmade pasta products. A bold and unique typeface was designed for the logo to create a memorable and timeless brand identity. Enoki commissioned photographer Mike Annese, of Blink, to capture the pasta making process, and these black and white images were enlarged and mounted as wall murals throughout the space. LED lighting, contemporary classic styling, Eco-ply joinery, timber-look porcelain tiles and dark coffered ceilings all come together to create a dramatic, engaging and almost museum-like atmosphere.