AUTHENTIC DESIGN ALLIANCE® promotes the importance of investing in original furniture, lighting and designed objects. Supporting the designers, creators, manufacturers, brands and distributors that make and sell original contemporary design we strive for counterfeit designs, replica and knock-off furniture to become illegal in Australia, in line with EU and UK laws. We advocate for improved Intellectual Property (IP) protection for the design sector, aiming for the word ‘replica’ to be eradicated. ‘Replica’ misleads consumers and unfairly leverages the creators name to sell fake design. The ADA® education program aims to shift cultural change in buyer behaviour to support the future growth of contemporary design industry in Australia – for both imported and locally created products. As a member-funded association, become an ADA® member and help stop design theft!