The square shapes in the Siroc logo represent serving surfaces, while the letter shapes represent Siroc's offerings. The 'o' in Siroc represents coffee which is what Siroc do best. The dream of opening a coffee shop runs deep in the owner's family so we decided that some of their old family photographs would be fantastic support material for the logo. Aged paper graphics were created to give the menu a feeling of age. The branding covered signage, business cards, menu, and specials cards.