Sitemed is an onsite medical and paramedic service. The orange star is the 'Star of Life' commonly used for paramedics. In the Sitemed logo the star is orange to represent energy and speed. The grey hexagonal shape in the Sitemed logo represents roadways leading to the scene of the accident. Using the logo as a starting point, the support diagonal grid pattern was developed to give the identity a sense of the unique. The many 'Roadways' throughout the collateral material communicate the idea that Sitemed is never far away. Clean typography assists readability.