A Wyatt Street juice bar asked us to rebrand their business. Their offering had changed and they were losing potential customers because of perception. We named the business by imagining two historical characters of the area meeting at this place to talk. William Wyatt and Pascoe Grenfell had Wyatt Street and Grenfell Street named after them and these streets are directly related to Will & Pascoe’s physical location. The decision to create a loose and friendly brand was made consciously picking up on moustaches these historical characters may have worn. We developed illustrations of the characters and had them rising up out of the pavement as if bringing ghosts from the past back to life. Flexible and easy to update internal signage rounds out the project.