Pickle in the Middle is a vibrant new breakfast and lunch destination based on Unley Road. Enoki were asked to create an identity for this new cafe including it's name and various graphic applications such as the logo, business cards, environmental graphics and packaging. The name and identity are based around the cafe's central offering of sandwiches. The various typefaces used in the logo are stacked upon each other like the layers of ingredients in a sandwich. Similarly, a set of typographic supporting patterns were developed, each inspired by a sandwich fillings, such as cucumber, tomato or bread.