Photographer: Evolved Images
Turning Point Dance wanted to lift their professionalism and present themselves as a quality school that offers high end dance tuition. Their focus is on ballet, but they teach much more. The abstract, curving and twisting logo symbol represents a dancer and incorporates a contemporary typestyle and layout. Movement is accentuated by graphic elements that fade in and out of the designed space like a dancer does. The communications collateral introduces clean, well laid out typography and lifts the schools ability to clearly speak to its students and families.