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Siroc Espresso Bar

The square shapes in the Siroc logo represent serving surfaces, while the letter shapes represent Siroc's offerings. The 'o' in Siroc represents coffee which is what Siroc do best. The dream of opening a coffee shop runs deep in the owner's family so we decided that some of their old family photographs would be fantastic support material for the logo. Aged paper graphics were created to give the menu a feeling of age. The branding covered signage, business cards, menu, and specials cards.

Photographer: Evolved Images

Casa Freschi Ragazzi

Ragazzi is an Italian word meaning 'young people'. And the Ragazzi wine is made for a younger market than Casa Freschi's previous offerings. Fresh, fun 'drink now' wines for a new market. The Ragazzi labels play on the 'fun and games' theme and incorporate silk screen style illustrations of traditional games played in parks - skittles and bocce. Energetic typography carries the information.

Photographer: Evolved Images

Boy Toy Branding

The Boy Toy branding explored popular culture and pop art. Lipstick pink with an exploded gradient and contemporary letter forms hit the right note. The result is a look-at-me brand for this start up hair dresser. The branding has been applied to signage, environmental graphics, stationery, and promotional material.

Photographer: Evolved Images

ASBA Brochure Series

This brochure series was developed for All Occasions Group over a number of years to herald the coming of the next conference for the Association of School Business Administrators. The conference committee were creative with their titles allowing free reign for the development of descriptive illustrations to create instant recognition for their event. The use of a different typeface to accompany the illustrations gives each conference a unique feel. There is a certain tension in each illustration adding interest and intrigue.

Ambro Luminate Book

Ambro asked for a new design direction to illicit excitement from it's clients. A new identity was developed based around the idea of 'Ambro equals'. 'Ambro equals great craftsmanship', for example. The identity also appears as an extreme close-up of the patterns seen in it's product 'Luminate'. A series of hand crafted illustrations were developed to communicate the key ingredients of Ambro's product 'Luminate'. In consultation with Enoki's interior team, a new colour range was chosen for Ambro's product range. Impressive images of 'Luminate in use' were used while communicating it's benefits. Important installation and measurement details were placed at the back of the book. An informative and enticing book to reinvigorate Ambro and make it new all over again.

Adelaide Flower House Website

An old piece of paper, found at the bottom of the garden and inscribed with poems about flowers, forms the basis of this design. This piece of paper becomes a treasure and reveals more beautiful floral arrangements as well as more intriguing poems. Adelaide Flower House is renowned for its carefully crafted floral arrangements for individuals and special events. The website itself is like a keepsake, folded up inside your pocket.

Photographer: Evolved Images

The Haus Café Bar Kitchen

The brand for The Haus Hahndorf Cafe Bar and Kitchen uses original, contemporary letter forms reminiscent of German Black Letter. Inside the venue, an historian's stories are illustrated in old wood block style and spray painted in black onto raw brick. All other communications carry a contemporary tone, creating a present day environment with one foot planted firmly in the history of one of South Australia's earliest Germanic settlements.

Photographer: Evolved Images

Adelaide Flower House Branding

The Adelaide Flower House logo extends the 'A', 'F' and 'H' into organic plant like letters. The words 'Adelaide Flower House' follow the diagonal of the 'A's' down stroke. A diagonal line following this angle was created and used as a structural element for typography to work with. All typography has a lot of black space around it with either the use of illustrative flower elements or large photographic elements. Consistent use of these elements extends to car graphics. Inside the shop, 44 original short poems were written in chalk on blackboard paint walls to create a wall paper effect. Chalk illustrations were added to the bottom parts of the same walls. A unique 'Ivy' light was designed to fill the void above the flower arranging table

Photographer: Evolved Images.

Tasca Viva

Rustic surrounds, vibrant activity and energetic individuality form the basis of this identity package for Tasca Viva Restaurant Tapas Bar. Tasca Viva is Spanish for energetic place. The word marque is hand-made and rustic with individual flavour. It is immediately Spanish and friendly which matches the interior. A series of rustic shapes based on the patterning in tiles and on a matador's jacket create a subtle backdrop for the identity. A lively wallpaper bringing happy bustling people into the space finishes off the vibe. Spanish inspired characters adorn the toilet doors inviting you to be relieved.

Photographer: James Knowler


The MORF book was created for the Art, Architecture and Design School at the University of South Australia. The design concept incorporated morphing letterforms that merge and break apart into the page, forming new and unusual negative shapes. Strange forms, still legible, create the starting point for the structure of the body text. Slanted body text makes for unexpected page layouts and an interesting read.

Photographer: Evolved Images

Abstract Nature

The Abstract Nature Catalogue was created for the Samstag Museum's print and online applications. Clean typography and a simple design structure were utilised for maximum legibility. A design grid, with the flexibility to accommodate different sized images and varying amounts of body text, was used. On the left page of each spread, the artist's initials were placed in large type, for easy navigation through the catalogue's pages.

Pasta Deli

To match the contemporary classic interior a simple typographic identity was developed. The letter forms were altered to create a new typographic personality unique to Pasta Deli. Photographs of the pasta making process were commissioned and used throughout the space. A warm colour was added to these images to add depth and sophistication. Packaging and support graphics have a clean and simple appeal.

Photographer: James Knowler

Barossa Vines Prospectus

The Barossa Vines logo incorporates a vine leaf. Using this as a visual cue a contemporary geometric leaf graphic was developed for the Prospectus. The diagonal lines that emanate from within the leaf gives the Prospectus visual interest and works well in financial tables. The geometric leaf also helped make great abstract image shapes.

Photographer: Evolved Images

Decant Branding

The client requested a classic, stylish and high end dining experience to entice house guests and the general public. With its use of marbles, luxury eco veneers, Missoni fabrics and Tom Dixon lighting, the intimate restaurant provides a perfect backdrop to fine dining and a high end wine list.

Photographer: Evolved Images

Fox Creek Womad 08

The Get Foxy foxes were developed as fun and exuberant imagery to be used when Fox Creek Wines supports or sponsors an event. The foxes are easy to connect with as they behave just like humans. The foxes were first used at Womadelaide in 2008.

Photographer: Evolved Images

UniSA Exhibition 08

This booklet was created for Architect students and Interior Architect students completing their studies at the University of South Australia. The booklet is a showcase of student work and the courses themselves and helps give the students exposure to exhibition goers. The graphic treatment of overlapping skewed rectangles represents pathways from the past and into the future.

Belair Hotel

The original Belair Hotel was built with Art Deco styling. The typography for the identity takes from this period. Organic tendrils wind their way through the letters of the identity and throughout the internal spaces. In the Bistro mural, forest animals hide amongst the trees. The animals become the theme for stories and illustrations created for the Den bar. The illustrations and mural elements find their way onto coasters and menus.

Photographer: Evolved Images

UniSA Masterclass

The UniSA Masterclasses were a series of professional development classes for practicing designers held by masters of design. The core imagery was developed as a series of bust statues with amazing creative ideas streaming from their minds. Each master of design was allocated a motivational phrase like 'inspire innovation' or 'provoke thought'. This core imagery was used on posters and on a booking website.